Information Design and Data Visualization

  A table with documents with tables Copyright: © Martin Braun  

Thanks to advances in sensor technology, digital networking and data management, our society is producing digital data at an astonishing rate. In this flood of data lies a wealth of valuable information about, for example, how products and production can be designed or personal health can be optimally promoted.

The visualization of data and information is intended to support workers in data analysis and decision making. However, how people understand the visualized data is tied to human perception. The way people perceive and interact with data visualizations can greatly influence their understanding of the data and thus the usefulness of the system. The study of human factors contributes significantly to the visualization process and plays an important role in the design and evaluation of visualization tools. The expertise and research activities of the IAW – Institut für Arbeitswissenschaft (Institute of Industrial Engineering and Ergonomics) – enable it to provide novel visualization solutions directly tailored to the data and tasks of its customers.

In addition to comprehensive consulting on all aspects of data visualization and analysis, IAW also offers analyses of usage requirements, information needs, visualization goals, and the data needed and already available. In addition, user interfaces can be analyzed and improved by means of eye tracking. This enables us to provide visualization and interaction concepts that are geared to use, context and the task at hand. This is then supplemented by analysis methods and feasibility studies, as well as prototypes, all as partial steps on the way to a finished system.